M2W®-HC™ — The Marketing Pharma & Healthcare To Women Conference is a two-day conference featuring a series of general sessions, keynotes, case studies and roundtable discussions. Breakfast, lunch and breaks on both days, as well as receptions on Monday and Tuesday evenings, add to the collegial ambiance and will help you maximize your networking and peer-to-peer learning opportunities.
As of July 9, 2010. Check back weekly for updates.
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All Conference sessions & activities are at the Chicago Cultural Center |
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It’s Careworthy, But is it Shareworthy? How to be the Health Brand Women Share
Marcee Nelson, President/Founder, Pink Tank
Gretchen Goffe-Wagner, SVP Consulting Practice, Pink Tank
Leigh Householder, Digital Brand Strategist, GSW Worldwide |
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The Health and Wellness Brand Check-up: Are Brand Reality and Consumer Perceptions Ever the Same?
Leslie Schrader, SVP/Director, Consumer Health & Wellness, Ketchum Global Healthcare and Brand Advocacy |
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Bayer’s 50th Anniversary of The Pill Campaign
Karen Carr, VP, Growth & Innovation, imc² health & wellness
Heather Mauriello, Associate Director, eMarketing, Women's Healthcare, Bayer Healthcare Pharmaceuticals
Heidemarie Schnell, Deputy Director, YAZ Consumer Brand Marketing, Women's Healthcare, Bayer Healthcare Pharmaceuticals |
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Kate Caldwell, SVP, Group Strategic Planning Director, Draftfcb |
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Engaging Dr. Mom…
Moderated by: Jill Griffiths, VP and Head of Market and Clinical Communications, Aetna, Inc. |
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Changing the Culture and Consumer Mindset
Scott Bennett, National VP of Marketing, American Cancer Society
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Health & Special Needs Women
Nadine Vogel, President, Springboard Consulting
Speaker TBA, Kaiser Permanente |
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