McGrattan to join National Conference Leadership Committee for M2W®-HC™

“Marketing healthcare to women has never been more important”

 

Gloversville, NY, April 22, 2010 — Cheryl McGrattan, Public Relations Director at Nathan Littauer was recently asked to join the Conference Leadership Committee for the second annual Conference on Marketing Healthcare to Women, M2W®-HC™. The event unites senior-level brand, marketing, advertising, promotion and PR executives employed in the health care industry from across the nation. And for good reason. Daroa Blackwell of Knowledge Clinic Inc. reports, “More than 80% of healthcare purchasing decisions are made by women.”

 

Susan Kiernan, Vice President for Development for Nathan Littauer notes, “Cheryl has brought a marketing panache to Littauer. She inspires us to think out of the box when it comes to presenting our services to the community. Littauer has long recognized that women make most of a family’s health care decisions. Now Cheryl, armed with her insights from M2W®-HC™, reinforces this recognition by keeping us focused on what female decision makers care about.”

 

According to M2W®-HC™ the conference is created and guided by the “market-savvy” Conference Leadership Committee.” M2W®-HC™ states, “Being named to the Conference leadership Committee is an honorary acknowledgement of industry leadership, accomplishment and expertise.” It is also “an opportunity to help others in the business community improve their healthcare marketing-to-women skills.”

Other M2W®-HC™ Conference Leaders Committees included: Donna Orender President, WNBA, Dr. Janet Taylor, Contributor, The Today Show, Lauren Zalaznick, President, Women & Lifestyle Entertainment Women@NBCU, and Elizabeth Battaglino Cahill, RN Executive Director, National Women’s Health Resource Center among others.

 

Nan McCann, President ofPME Enterprises LLC, A CLC member and event organizer states, “Women make conscious choices every day to monitor, maintain and improve health for themselves and their families, and competition for their wellness dollars has never been more intense, “ said Nan McCann, President of PME Enterprises, LLC, producer of M2W®-HC™. “The winners those brands and care facilities who connect with their female base and become an authoritative force in their everyday lives as they strive to achieve their health goals.”

 

Ms. McCann continued, “I met Cheryl McGrattan at last year’s conference and was so impressed by her enthusiasm and smart insights about women. She immediately connected with the speakers and attendees and had a leadership quality that caught our attention. I got a good sense about the quality of Nathan Littauer Hospital by the caliber of their Director of Public Relations! We’re so proud Cheryl has agreed to lend her expertise to the 2010 Conference Leadership Committee.”

 

The conference will take place in Chicago, November 15-17, 2010. Ms. McGrattan notes, “I am thrilled to be a part of such a worthy endeavor. The excitement and expertise at last year’s conference was staggering.”

 

Nathan Littauer Hospital and Family of Health Services serves Fulton, Montgomery and Hamilton Counties in Upstate New York with a full-service 74-bed hospital, eight primary care centers, an 84-bed nursing home and a community education center. The hospital opened 116 years ago, has 950 employees and recently opened a new Birthing Center. The hospital will unveil a new Emergency Care Center this spring.

 

For the complete conference schedule and registration information, please visit www.m2w-hc.com.